- 21 horas
- Aula Virtual
- No disponible
Agile Product Management is a methodology used in products and services development that emphasizes flexibility, collaboration, and responsiveness to change throughout the product development lifecycle.
This instructor-led, live training (online or onsite) is aimed at marketing executives who wish to understand how to leverage Agile frameworks to optimize growth marketing strategies, create customer-centric products, and achieve scalable growth.
By the end of this training, participants will be able to:
- Understand the key frameworks used in agile product management.
- Analyze the potential demand for new products and services.
- Learn how to price new products and techniques for tuning value.
Understanding the Product Management Framework
Product Management Success Factors
Identifying and Managing Stakeholder Expectations
Forecasting Sales and Revenues
Developing Financials for the Business Case
Value Engineering Products to the Market Price Points
Developing Strategies for Pricing
Establishing Quality Criteria and Management
Understanding the Agile Delivery Triangle
Types of Project Lifecycle
Understanding the Agile Process and Planning Techniques
Using Burndown Charts for Delivery Control
Summary and Next Steps
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